A short film and content campaign to launch Ariana Grande’s first fragrance and new single “Focus.” *Full film available upon request (music license expired). Stills below. Shot in LA.
MY ROLE: Agency Producer / BBH LA
DIRECTOR: Christian Larson / RSA
Inspired by Ariana’s love of all things Audrey Hepburn, the film takes Ari back to 1960s NYC as she journeys to an event with a gentlemanly taxi driver and her real-life rescue dog, Toulouse.
The driver eventually recognizes Ariana (there’s posters of her all over town).
When her song comes on the radio, he turns it up and she sings with abandon. The driver joins in too.
But when she arrives at the event, she’s blinded by paparazzi and her mood changes.
The taxi driver senses her hesitation, and drives on.
Ariana relaxes again, and enjoys these precious moments of freedom.