A series of stunts to generate buzz around E!'s first scripted series, The Royals.
Fake Tabloid images showing the Prince engaged in sex, drugs, rock n'roll, and corgis.
MY ROLE: Senior Agency Producer / BBH LA
PHOTOGRAPHER: Jeff Lipsky
A tourist captures a naked man climbing out of a window at Buckingham Palace. It is posted on YouTube.
MY ROLE: Executive Producer / BBH LA
DIRECTOR: Tom Malmros / B-Reel
The Media picks it up - from the Mail Online to iTV News.
The public debates it's authenticity.
A catfight breaks out at a casting session for The Royals Season 2. The video is leaked on YouTube.
ROLE: Senior Agency Producer / BBH LA
DIRECTOR: Tom Malmros / B-Reel